Record Details

Determinants of New Consumer Product Success or Failure in Nepal

Journal of Nepalese Business Studies

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Title Determinants of New Consumer Product Success or Failure in Nepal
 
Creator Sharma, Bed Nath
 
Description This study is concerned to know the determinants of new product success or failure in Nepalese market. New product success or failure is measured financially. The main determinants of new product success are: product features, price, quality promotion, market information, service to customers, wide distribution channel etc. Most of the new products are sick or partially successful due to lower quality, high competition, improper pricing, weak promotional efforts, ineffective advertisement media, irregular supply of goods, financial inadequacy, insufficient market research, less beneficial to the users etc. Few new products are successful which is indicated by market growth, competitive position maintained, profitability etc.Journal of Nepalese Business Studies 2006/III/1 pp. 70-77
 
Publisher Faculty of Management Prithvi Narayan Campus
 
Date 2007-03-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://www.nepjol.info/index.php/JNBS/article/view/483
10.3126/jnbs.v3i1.483
 
Source Journal of Nepalese Business Studies; Vol 3 No 1 (2006); 70-77
2676-1238
2350-8795
 
Language eng
 
Relation https://www.nepjol.info/index.php/JNBS/article/view/483/470