Record Details

CLUSTER ANALYSIS OF FINANCIAL BEHAVIORS AND PREFERENCES AMONG THE BOTTOM OF THE PYRAMID GROUP

Journal of Management and Entrepreneurship

View Archive Info
 
 
Field Value
 
Title CLUSTER ANALYSIS OF FINANCIAL BEHAVIORS AND PREFERENCES AMONG THE BOTTOM OF THE PYRAMID GROUP
 
Creator Saraswati, Dewi
Kusumaningrum, Dian
 
Subject —
Financial inclusion, financial behavior, financial preferences, financial literacy, cluster analysis
 
Description This study investigates the financial behavior and preferences of the bottom of the pyramid (BOP) group, and thus, contributes to the financial inclusion demand-side literature. A survey of 100 households was conducted. A cluster analysis was used to analyze the data and portray the characteristics of the BOP. Further analysis was conducted using chi-square and ANOVA tests. The results reveal three sub-groups within the BOP which consists of the very low, low, and medium. Financial behaviors are found to be indifferent among the sub-groups, except for savings allocations and financial planning. Households with a better economic condition are found to have a higher attention to use banking services. The financial literacy category indicates different attitudes in conducting long-term financial planning and service preferences. This result implies that financial literacy and adequate financial products are beneficial towards the financial inclusion of the BOP group.
 
Publisher Institute of Research and Community Outreach - Petra Christian University
 
Contributor —
 
Date 2019-04-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/21604
10.9744/jmk.21.1.51-63
 
Source Jurnal Manajemen dan Kewirausahaan; Vol 21, No 1 (2019): MARCH 2019; 51-63
1411-1438
 
Language eng
 
Relation http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/21604/19624
 
Coverage —
—
—
 
Rights Copyright (c) 2019 Jurnal Manajemen dan Kewirausahaan