Record Details

ORIENTASI KONSUMEN, OPORTUNISME KONSUMEN, PERJANJIAN KONTRAKTUAL, KOMITMEN SUMBER DAYA DAN KEMAMPUAN REVERSE LOGISTIC

Journal of Management and Entrepreneurship

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Title ORIENTASI KONSUMEN, OPORTUNISME KONSUMEN, PERJANJIAN KONTRAKTUAL, KOMITMEN SUMBER DAYA DAN KEMAMPUAN REVERSE LOGISTIC
 
Creator Yaqoub, Amak Mohamad
Indriani, Nurfitri
 
Subject —
Customer Orientation, Customer Opportunism, Contractual Arrangement, Resource Commit¬ment, Reverse Logistic Capabilities
 
Description This research aimed to investigate the relationship between reverse logistic capabilities with customer orientation, customer opportunism, resource commitments and contractual arrangements and investigate the relationship between reverse logistic capabilities and cost saving. Data from 30 respondents were collected using questionnaire then analyzed using SmartPLS. Hypotheses testing indicated the absence of relationship between customer orientation and reverse logistic capability. Research also found that resource commitment and contractual arrangement have positive relationship with reverse logistic capability, while negative relationship empirically proven on the relationship between reverse logistic capability and cost saving.
 
Publisher Institute of Research and Community Outreach - Petra Christian University
 
Contributor —
 
Date 2014-02-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/18884
10.9744/jmk.16.1.35-46
 
Source Jurnal Manajemen dan Kewirausahaan; Vol 16, No 1 (2014): MARCH 2014; 35-46
1411-1438
 
Language eng
 
Relation http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/18884/18564
 
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