PENGARUH STORE LAYOUT, INTERIOR DISPLAY, HUMAN VARIABLE, TERHADAP CUSTOMER SHOPPING ORIENTATION DI RESTORAN DEWANDARU SURABAYA
Journal of Management and Entrepreneurship
View Archive InfoField | Value | |
Title |
PENGARUH STORE LAYOUT, INTERIOR DISPLAY, HUMAN VARIABLE, TERHADAP CUSTOMER SHOPPING ORIENTATION DI RESTORAN DEWANDARU SURABAYA
|
|
Creator |
Andreani, Fransisca
Kristanti, Monika Yapola, Adiguna |
|
Subject |
—
Store Layout, Interior Display, Human Variable, Customer Shopping Orientation |
|
Description |
This study is to determine the effects of store layout, interior displays, human variable toward customer shopping orientation in Dewandaru Restaurant Surabaya. It is a causal analysis using judgement sampling with 150 samples. Regression analysis is used to find to show that store layout, interior display, human variable infuence customer shopping orientation simultaneously and partially in Dewandaru Restaurant Surabaya. Among these three variables, store layout is the most dominant variable that influences customer shopping orientation in Dewandaru Restaurant Surabaya.
|
|
Publisher |
Institute of Research and Community Outreach - Petra Christian University
|
|
Contributor |
—
|
|
Date |
2013-03-26
|
|
Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
|
Format |
application/pdf
|
|
Identifier |
http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/18666
10.9744/jmk.15.1.65-74 |
|
Source |
Jurnal Manajemen dan Kewirausahaan; Vol 15, No 1 (2013): MARET 2013; 65-74
1411-1438 |
|
Language |
eng
|
|
Relation |
http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/18666/18422
|
|
Coverage |
—
— — |
|