Record Details

PENGARUH STORE LAYOUT, INTERIOR DISPLAY, HUMAN VARIABLE, TERHADAP CUSTOMER SHOPPING ORIENTATION DI RESTORAN DEWANDARU SURABAYA

Journal of Management and Entrepreneurship

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Title PENGARUH STORE LAYOUT, INTERIOR DISPLAY, HUMAN VARIABLE, TERHADAP CUSTOMER SHOPPING ORIENTATION DI RESTORAN DEWANDARU SURABAYA
 
Creator Andreani, Fransisca
Kristanti, Monika
Yapola, Adiguna
 
Subject —
Store Layout, Interior Display, Human Variable, Customer Shopping Orientation
 
Description This study is to determine the effects of store layout, interior displays, human variable toward customer shopping orientation in Dewandaru Restaurant Surabaya. It is a causal analysis using judgement sampling with 150 samples. Regression analysis is used to find to show that store layout, interior display, human variable infuence customer shopping orientation simultaneously and partially in Dewandaru Restaurant Surabaya. Among these three variables, store layout is the most dominant variable that influences customer shopping orientation in Dewandaru Restaurant Surabaya.
 
Publisher Institute of Research and Community Outreach - Petra Christian University
 
Contributor —
 
Date 2013-03-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/18666
10.9744/jmk.15.1.65-74
 
Source Jurnal Manajemen dan Kewirausahaan; Vol 15, No 1 (2013): MARET 2013; 65-74
1411-1438
 
Language eng
 
Relation http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/18666/18422
 
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