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Grocery Shopping Channels: Segmentation by Gender and Age Group
Journal of Business Theory and Practice
View Archive Info| Field | Value | |
| Title |
Grocery Shopping Channels: Segmentation by Gender and Age Group
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| Creator |
Whaley, Jeremy
Hur, Songyee Kim, Youn-Kyung |
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| Description |
Grocery shopping via online and multi-channel (using both physical stores and online) has been increasing. Although physical stores still serve a dominant format for grocery shopping, the research examining consumption patterns across grocery channels fails to show this wave of increasing online or multi-channel grocery shopping. Using a secondary data set of 7212 grocery shoppers, we used corresponding analysis to identify grocery shopper segments based on gender and age group that were associated with specific channels (physical store, online, and multi-channel), and GLM to examine consumption patterns across the segments. We offer both theoretical and practical implications for grocery marketers.
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| Publisher |
SCHOLINK INC.
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| Contributor |
—
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| Date |
2019-09-03
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://www.scholink.org/ojs/index.php/jbtp/article/view/2289
10.22158/jbtp.v7n3p124 |
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| Source |
Journal of Business Theory and Practice; Vol 7, No 3 (2019); p124
2329-2644 2372-9759 |
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| Language |
eng
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| Relation |
http://www.scholink.org/ojs/index.php/jbtp/article/view/2289/2398
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| Rights |
Copyright (c) 2019 Jeremy Whaley, Songyee Hur, Youn-Kyung Kim
http://creativecommons.org/licenses/by/4.0 |
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