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Determinants of Mobile Payment Usage and the Moderating Effect of Gender: Extending the UTAUT Model with Privacy Risk

International Journal of Electronic Commerce Studies

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Title Determinants of Mobile Payment Usage and the Moderating Effect of Gender: Extending the UTAUT Model with Privacy Risk
 
Creator Lee, Jin-Myong; Chungnam National University
Lee, Bohan; Seoul National University
Rha, Jong-Youn; Seoul National University
 
Subject Mobile Payment, Privacy Risk, Gender Difference, Unified Theory of Acceptance and Use of Technology (UTAUT)
 
Description This study investigates the factors that influence the intention to use mobile payment services (MPS) and the extent to which these relationships are moderated by gender. A web-based survey was conducted using South Korean consumers (n=528). The results showed that performance expectancy and social influence had a positive effect on intention to use MPS, whereas privacy risk had a negative effect on intention to use MPS. Gender was found to moderate two paths in the model, such that a high level of facilitating conditions increased intention to use MPS for males but not for females, whereas privacy risk decreased intention to use MPS for females but not for males. Theoretical and managerial implications for researchers and marketing practitioners are then discussed. To cite this document: Jin-Myong Lee, Bohan Lee, and Jong-Youn Rha, " DETERMINANTS OF MOBILE PAYMENT USAGE AND THE MODERATING EFFECT OF GENDER: EXTENDING THE UTAUT MODEL WITH PRIVACY RISK ", International Journal of Electronic Commerce Studies, Vol.10, No.1, pp.43-64, 2019.Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1644
 
Publisher Academy of Taiwan Information Systems Research
 
Contributor National Research Foundation of Korea
 
Date 2019-07-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Questionnaire Survey
 
Format application/pdf
 
Identifier http://academic-pub.org/ojs/index.php/ijecs/article/view/1644
10.7903/ijecs.1644
 
Source "International Journal of Electronic Commerce Studies"; Vol 10, No 1 (2019); 43-64
2073-9729
 
Language eng
 
Relation http://academic-pub.org/ojs/index.php/ijecs/article/view/1644/362
 
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