Record Details

CUSTOMER SATISFACTION TOWARDS MOBILE BANKING SERVICES WITH REFERENCE TO PUBLIC SECTOR BANKS IN TIRUCHIRAPALLI CITY

International Journal of Management and Social Sciences

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Title CUSTOMER SATISFACTION TOWARDS MOBILE BANKING SERVICES WITH REFERENCE TO PUBLIC SECTOR BANKS IN TIRUCHIRAPALLI CITY
 
Creator Rahman, M. Habeebur; Assistant Professor, Department of Commerce, Jamal Mohamed College (Autonomous) Trichy, India.
Ibrahim, M.I. Mohamed; Assistant Professor, Department of Commerce, Jamal Mohamed College (Autonomous) Trichy, India.
 
Subject Management
Indian Banking, Customers Satisfaction, M-Banking, Quality Services, Levels of information, Availability of Information.
Consumer behaviour
 
Description Indian Banking has gone tremendous changes over time and the entry of public sector banks has transformed the Indian Banking both structurally and functionally. To attain the high level customer’s satisfaction and to retain the customer’s base, it is important for the bank to deliver quality to its customers. Hence, the study analyzed relative customer’s satisfaction levels of public sector banks. Using a descriptive study, the data’s are collected through primary data from 120 public sector mobile banking users in Tiruchirappalli city. The respondents are selected using a simple random sampling. The result of the study found that availability of information on m-banking, the significant to adopting and use of m-banking by customers.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2018-09-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Primary data and secondary data have been used. The study is mainly based on the Primary data and they were collected by using a structured Questionnaire.
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/609
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 8, No 1.2 (2018): IJMSS - SEP 8(1.2) Special Issue 2018; 335-338
2349-9761
2249-0191
 
Language en
 
Coverage India
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The primary data were collected from the users of mobile banking services offered by the public sector banks namely State Bank of India, Indian Overseas Bank, Canara Bank and Indian Bank.
 
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