Record Details

IMPULSE PURCHASE BEHAVIOUR: A REVIEW

International Journal of Management and Information Technology

View Archive Info
 
 
Field Value
 
Title IMPULSE PURCHASE BEHAVIOUR: A REVIEW
 
Creator Mishra, Amit
 
Subject impulse buying
impulse and non impulse items
purchase decisions
behavioral decisions
perceive.
 
Description For more than fifty years, researchers have strived hard to form a better understanding of impulse buying (Stern; 1962; Rook et.al; 1987; Rook and Fisher; 1995; Peck and Childers; 2006 ; Chang et.al; 2011). The purpose of this paper is to provide a detailed account of impulse buying behavior. The content analysis of various research work led to the classification of literature into various factors affecting impulse purchase decisions ,classifying products into impulse and non impulse items, behavior dimensions of impulse buying and Rook and Fisher (1995, p.305) proposed that consumers tend to control their innate impulsive tendencies as they perceive impulse buying as normatively wrong. This paper will be useful for practitioners and researchers towards understanding of impulsive behavior of consumers and will provide a better insight in.
 
Publisher KHALSA PUBLICATIONS
 
Date 2015-05-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://rajpub.com/index.php/ijmit/article/view/599
10.24297/ijmit.v10i7.599
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY; Vol. 10 No. 7 (2015); 2333-2342
2278-5612
 
Language eng
 
Relation http://rajpub.com/index.php/ijmit/article/view/599/pdf_58
 
Rights Copyright (c) 2015 INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY