Since 2014
A STUDY ON THE CONTINUING RAPID DEVELOPMENTS AND STRATEGIC INTELLIGENCE ADOPTED BY COMMUNICATION MEDIA INDUSTRY IN INDIA
International Journal of Management and Social Sciences
View Archive Info| Field | Value | |
| Title |
A STUDY ON THE CONTINUING RAPID DEVELOPMENTS AND STRATEGIC INTELLIGENCE ADOPTED BY COMMUNICATION MEDIA INDUSTRY IN INDIA
|
|
| Creator |
Clarissia, S. Maris Shinia; Assistant Professor of Commerce (SF), Jamal Mohamed College (Autonomous), Trichy, India.
|
|
| Subject |
Strategic Management
Strategic intelligence, Media and entertainment industry, Competitive advantage, M&E industry, Information systems, Organizational framework. Strategic Intelligence |
|
| Description |
The main objective of this paper is to identify the various strategic intelligence technique adopted by Communication Media Industry in Indiaand to analyse whether its application creates a stronger impact in all phases of every media industry and able to cope up with the competing competitive advantage. Thispaper obtained the qualitative views of the various strategic decision makers within and around the Communication Media Industry and the applicability of these techniques in identifying the corporate advantage in within the framework of the industry in India.Strategic Intelligence generally aimed at building an organisational framework by enabling the strategic decision makers to arrive at a final strategy by effective decision making. Strategic Intelligence can be best understood by identifying its advantages and disadvantages which can be utilised effectively in maintaining the balance between the growing globalisation and technological improvisation. The framework of Strategic Intelligence enhances the well-established regulations which will govern them in decision making process in order to cope up with the increasing competitive advantage.
|
|
| Publisher |
SPEAK Foundation
|
|
| Contributor |
—
|
|
| Date |
2018-09-20
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — Secondary Analysis |
|
| Identifier |
http://journals.foundationspeak.com/index.php/ijmss/article/view/577
|
|
| Source |
INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 8, No 1.2 (2018): IJMSS - SEP 8(1.2) Special Issue 2018; 178-181
2349-9761 2249-0191 |
|
| Language |
en
|
|
| Coverage |
India
— This paper purely relies on secondary published sources which is intended to study more clearly and build up priorities towards the particular research problem and hence will be categorized as an Exploratory Research study. |
|
| Rights |
Copyright (c) 2020 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
— |
|