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EFFECTS OF CYBER THREATS ON CUSTOMER’s BEHAVIOUR IN E-BANKING SERVICES- A COMPARATIVE STUDY AMONG URBAN AND RURAL USERS

International Journal of Management and Social Sciences

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Title EFFECTS OF CYBER THREATS ON CUSTOMER’s BEHAVIOUR IN E-BANKING SERVICES- A COMPARATIVE STUDY AMONG URBAN AND RURAL USERS
 
Creator Jain D, Roopa Rani; Student, S Claret College, Bengaluru, India.
Prakasha, S; Student, S Claret College, Bengaluru, India.
Stalin, S; Student, S Claret College, Bengaluru, India.
 
Subject Cyber
Cyber threats, Security, e- banking services, Urban-rural users, Cyber, e-banking.
Cyber threats
 
Description With the advent of technology, people’s way of life has seen tremendous changes. These changes have changed the way people carry on different actions of life. It is evident that with the intro of Artificial intelligence it has now become easier for machines to perform several of the functions related with human mind i.e., to understand the user's needs and emotions and then invade into the sensitive financial information, finally causing a huge financial loss to the actual user. This is a serious concern at present which is affecting the quality of service and satisfaction among the users. The study has focused on knowing the awareness level regarding the security threats in e- banking among the rural and urban respondents, along with its impact at large. The study is based on primary data source wherein questionnaire was sent to the respondents through mail. The statistical tools like Pie-charts, Bar graph and Weighted Average Scores are used to analyse the data. It was finally found that the respondents were aware of different cyber threats, but do not know how to handle such threats which would give the fraudsters a chance to access their sensitive banking details. So, a proper mechanism is to be evolved in order to eliminate instances of loss.
 
Publisher SPEAK Foundation
 
Contributor —
 
Date 2018-10-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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The study is based on both primary as well as secondary data sources and is descriptive in nature
 
Identifier http://journals.foundationspeak.com/index.php/ijmss/article/view/651
 
Source INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 8, No 1.3 (2018): IJMSS - OCT 8(1.3) Conference Proceedings Special e-Issue 2018; 113-119
2349-9761
2249-0191
 
Language en
 
Coverage India
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The sample size taken for the purpose of research is 48, including both rural and urban respondents based on convenience sampling technique.
 
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