Since 2014
A STUDY ON CONSUMERS ATTITUDES AND AWARENESS TOWARDS ELECTRONIC GOODS
International Journal of Management and Social Sciences
View Archive Info| Field | Value | |
| Title |
A STUDY ON CONSUMERS ATTITUDES AND AWARENESS TOWARDS ELECTRONIC GOODS
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| Creator |
Sujini, D.; Assistant Professor, Dept of B.Com (AF)&(BA), PSGR Krishnammal College for Women, Coimbatore, India
Manasha, S.; Research Scholar, Dept of B.Com (AF)&(BA), PSGR Krishnammal College for Women, Coimbatore, India |
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| Subject |
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Consumer, Consumer attitude, Awareness, Electronic goods, Electronic goods customer, Consumer awareness. — |
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| Description |
The present study talks about the consumer's awareness towards electronic goods. Here the attitude and perception of the consumers towards electronic goods have also been analyzed by using statistical tools like Chi-square test which in term is the testimony of the primary research.Further, present study confines to the factors influencing the buying behaviour of electronic good.
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| Publisher |
SPEAK Foundation
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| Contributor |
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| Date |
2018-12-19
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — — |
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| Identifier |
http://journals.foundationspeak.com/index.php/ijmss/article/view/890
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| Source |
INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS); Vol 8, No 1.4 (2018): IJMSS - DEC 8(1.4) Special Issue 2018; 11-14
2349-9761 2249-0191 |
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| Language |
en
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| Coverage |
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| Rights |
Copyright (c) 2020 INTERNATIONAL JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES (IJMSS)
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