Since 2014
Efforts to Improve Bank Marketing Performance
Integrated Journal of Business and Economics
View Archive Info| Field | Value | |
| Title |
Efforts to Improve Bank Marketing Performance
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| Creator |
Wardoyo, Paulus
Rusdianti, Endang |
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| Subject |
Marketing
index numbers; satisfaction; customer retention; internet banking G21; M31 |
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| Description |
This study aims to build and analyze research models that can be used to improve bank marketing performance. The population is 165 people, while the sampling technique used is purposive sampling and a sample of 135 respondents was obtained. This study uses four variables, namely satisfaction, customer retention, internet banking service quality, and marketing performance. Descriptive analysis was carried out using index numbers, completion of inferential statistics was carried out with the help of Smart software PLS version 2.0. The four hypotheses used in this study were all accepted. To improve marketing performance, management must first be able to build good relationships with its customers. Relationships must be long-term oriented and mutually beneficial.
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| Publisher |
Faculty of Economics, Bangka Belitung University
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| Contributor |
—
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| Date |
2019-09-18
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://ojs.ijbe-research.com/index.php/IJBE/article/view/190
10.33019/ijbe.v3i3.190 |
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| Source |
Integrated Journal of Business and Economics; Vol 3, No 3 (2019): Integrated Journal of Business and Economics; 268-278
Integrated Journal of Business and Economics (IJBE); Vol 3, No 3 (2019): Integrated Journal of Business and Economics; 268-278 2549-3280 2549-5933 |
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| Language |
eng
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| Relation |
http://ojs.ijbe-research.com/index.php/IJBE/article/view/190/pdf
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| Rights |
Copyright (c) 2019 Paulus Wardoyo, Endang Rusdianti
http://creativecommons.org/licenses/by/4.0 |
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