Since 2014
Coffee Shop Business Model Analysis
Integrated Journal of Business and Economics
View Archive Info| Field | Value | |
| Title |
Coffee Shop Business Model Analysis
|
|
| Creator |
Rahardjo, Budi
Hasbullah, Rokhani Taqi, Fahim M |
|
| Subject |
Entrepreneurship
business environment; business model; coffee shop; SWOT N8; L26 |
|
| Description |
In line with the increase of coffee enthusiasts in Indonesia, coffee shops are now emerging roommates presents the enjoyment of local coffee in a distinctive way. One of the coffee shops that have a typical way is a Klinik Kopi. The purpose of this study: 1) to identify the Klinik Kopi business model, 2) to analyze internal and external factors that affect the Clinical Coffee business activities and, 3) to formulate strategies and improvement programs as the business development of the Klinik Kopi. This study uses a combination of business model canvas (BMC) approach and SWOT matrix analysis. Results of the study show that optimizing the main resources to create a new value proposition in designing future business models in the form of socio-entrepreneurship programs and business inspiration books influences every element of the business model canvas, namely an increase of carried out in key activities, key partners, channels, segments consumers and incoming revenue streams. Consumer relationships need to be improved in an effort to maintain customer segments.
|
|
| Publisher |
Fakultas Ekonomi, Universitas Bangka Belitung
|
|
| Contributor |
—
|
|
| Date |
2019-06-18
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
|
| Format |
application/pdf
|
|
| Identifier |
http://ojs.ijbe-research.com/index.php/IJBE/article/view/153
10.33019/ijbe.v3i2.153 |
|
| Source |
Integrated Journal of Business and Economics; Vol 3, No 2 (2019): Integrated Journal of Business and Economics; 140-152
Integrated Journal of Business and Economics (IJBE); Vol 3, No 2 (2019): Integrated Journal of Business and Economics; 140-152 2549-3280 2549-5933 |
|
| Language |
eng
|
|
| Relation |
http://ojs.ijbe-research.com/index.php/IJBE/article/view/153/pdf
|
|
| Rights |
Copyright (c) 2019 Integrated Journal of Business and Economics
http://creativecommons.org/licenses/by/4.0 |
|