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Strategic mistakes (AVOIDABLE) The topicality of Michel Porter’s generic strategies

Independent Journal of Management & Production

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Field Value
 
Title Strategic mistakes (AVOIDABLE) The topicality of Michel Porter’s generic strategies
 
Creator Viltard, Leandro Adolfo
 
Subject Strategy; Generic; Mistake; Competitiveness; Value; Smart; New Beetle
 
Description This article explores the topicality of Porter’s generic strategies, assessing about their applicability on two specific automotive industry projects: The Smart and the New Beetle.  After performing a documentation analysis on these two projects, it was concluded that both of them may be considered avoidable strategic mistakes as they show the risks of higher differentiation that is not being paid by the customer, no matter how if it is about recognized brands or icon products. Hazards and risks, like big losses and negative margins, are applicable to every firm.   This is a qualitative investigation with a not experimental and transversal research design. 
 
Publisher Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
 
Contributor —
 
Date 2017-06-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
text/html
 
Identifier http://www.ijmp.jor.br/index.php/ijmp/article/view/580
10.14807/ijmp.v8i2.580
 
Source Independent Journal of Management & Production; Vol 8, No 2 (2017): Independent Journal of Management & Production; 474-497
2236-269X
2236-269X
 
Language eng
 
Relation http://www.ijmp.jor.br/index.php/ijmp/article/view/580/666
http://www.ijmp.jor.br/index.php/ijmp/article/view/580/697
http://www.ijmp.jor.br/index.php/ijmp/article/downloadSuppFile/580/275
http://www.ijmp.jor.br/index.php/ijmp/article/downloadSuppFile/580/276
 
Rights Copyright (c) 2017 Leandro Adolfo Viltard
http://creativecommons.org/licenses/by/4.0