Record Details

Corporate Venturing Evaluation: How Start-Up Performance is Measured in Corporate Venturing During the Collaboration Phase

European Journal of Business Science and Technology

View Archive Info
 
 
Field Value
 
Title Corporate Venturing Evaluation: How Start-Up Performance is Measured in Corporate Venturing During the Collaboration Phase
 
Creator Rottmann, Steven
 
Description In the context of business performance assessment, current research often focuses on evaluating effects of innovation projects with start-ups. Subsumed as corporate venturing (CV), investigating the impact of these projects is becoming increasingly important. Thus, the number of studies on the ex-post value of corporate venturing projects (CVP) has steadily increased over the last years. In contrast, this research attempts to cover the evaluation of CVP in the period between from the contract conclusion to termination. By conducting interviews, this research primarily aims at identifying indicators applied for evaluating CVP performance during the cooperation of subjects in the automotive industry. The results obtained show that evaluation is mostlybased on subjective criteria and that no formal indicators are implemented to manage CVP during the collaboration phase. This research contributes to literature by revealing practically applied CVP performance indicators during the collaboration phase and by discussing their weaknesses.
 
Publisher Mendel University in Brno
 
Date 2019-12-23
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.ejobsat.cz/index.php/ejobsat/article/view/179
10.11118/ejobsat.v5i2.179
 
Source European Journal of Business Science and Technology; Vol 5 No 2 (2019); pp. 185–199
2694-7161
2336-6494
 
Language eng
 
Relation https://journal.ejobsat.cz/index.php/ejobsat/article/view/179/174
 
Rights Copyright (c) 2019 Steven Rottmann
http://creativecommons.org/licenses/by-sa/4.0