Role of social media in brand development in Saudi Arabia
European Journal of Business and Economics
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Title |
Role of social media in brand development in Saudi Arabia
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Creator |
Al Saud, Abeer Abdullah
Khan, Muhammad Rahatullah |
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Subject |
Social Media
Brand Development Saudi Arabia M31 M37 M39 |
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Description |
Literature is ripe with the scholarly contributions on brand development from all aspects. The new marketing tools and techniques are introduced frequently. However, the impact social media has had on brand development is no match to traditional promotion in 4Ps. The information about Saudi Arabia is specially rare. This article based on a survey of 200 social media users on www.surveymonkey.com evaluates the role of social media in brand development in Saudi Arabia. The results from this Saudi example show that social media including Facebook and Twitter are among the most effective tool to develop a brand as compared to traditional promotional methods. It has also been found that these media are more successful in Saudi Arabia to develop the brand recall and image.
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Publisher |
CBU, o.p.s.
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Date |
2013-01-03
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article Survey |
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Format |
application/pdf
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Identifier |
https://ojs.journals.cz/index.php/EJBE/article/view/1
10.12955/ejbe.v8i1.1 |
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Source |
European Journal of Business and Economics; Vol 8 No 1 (2013)
1804-9699 10.12955/ejbe.v8i1 |
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Language |
eng
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Relation |
https://ojs.journals.cz/index.php/EJBE/article/view/1/1
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Rights |
Copyright (c) 2013 Abeer Abdullah Al Saud, Muhammad Rahatullah Khan
https://creativecommons.org/licenses/by/3.0/ |
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