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THE EFFECT OF EXPERIENTIAL MARKETING AND RETAIL MARKETING MIX ON CONSUMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE IN THE SANJAI DUNSANAK KITO’S FOOD SOUVENIR SHOP

Buletin Studi Ekonomi

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Title THE EFFECT OF EXPERIENTIAL MARKETING AND RETAIL MARKETING MIX ON CONSUMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE IN THE SANJAI DUNSANAK KITO’S FOOD SOUVENIR SHOP
THE EFFECT OF EXPERIENTIAL MARKETING AND RETAIL MARKETING MIX ON CONSUMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE IN THE SANJAI DUNSANAK KITO’S FOOD SOUVENIR SHOP
 
Creator Fernanda, Renol
Syafrizal, Syafrizal
 
Description Abstract: The Effect of Experiential Marketing and Retail Marketing Mix on ConsumerLoyalty Through Customer Satisfaction as a Mediation Variable in The Sanjai DunsanakKito’s Food Souvenir Shop. This study aims to examine: 1) the effect of experiential marketingon consumer satisfaction in the Sanjai Dunsanak Kito’s food souvenir shop 2) the effect ofretail marketing mix on consumer satisfaction in the Sanjai Dunsanak Kito's food souvenirshop 3) the effect of customer satisfaction on consumer loyalty in the Sanjai Dunsanak Kito’sfood souvenir shop 4) the effect of experiential marketing on consumer loyalty in the SanjaiDunsanak Kito's food souvenir shop 5) the effect of retail marketing mix on consumer loyaltyin the Sanjai Dunsanak Kito's food souvenir shop 6) the effect of experiential marketing onconsumer loyalty through customer satisfaction as mediation variable in the Sanjai DunsanakKito’s food souvenir shop 7) the effect of retail marketing mix on consumer loyalty throughcustomer satisfaction as a mediating variable in the Sanjai Dunsanak Kito’s food souvenirshop. The object of the research is the food souvenir shop Sanjai Dunsanak Kito. Keywords: Experiential Marketing, Retail Marketing Mix, Customer Satisfaction and CustomerLoyalty.
Abstract: The Effect of Experiential Marketing and Retail Marketing Mix on ConsumerLoyalty Through Customer Satisfaction as a Mediation Variable in The Sanjai DunsanakKito’s Food Souvenir Shop. This study aims to examine: 1) the effect of experiential marketingon consumer satisfaction in the Sanjai Dunsanak Kito’s food souvenir shop 2) the effect ofretail marketing mix on consumer satisfaction in the Sanjai Dunsanak Kito's food souvenirshop 3) the effect of customer satisfaction on consumer loyalty in the Sanjai Dunsanak Kito’sfood souvenir shop 4) the effect of experiential marketing on consumer loyalty in the SanjaiDunsanak Kito's food souvenir shop 5) the effect of retail marketing mix on consumer loyaltyin the Sanjai Dunsanak Kito's food souvenir shop 6) the effect of experiential marketing onconsumer loyalty through customer satisfaction as mediation variable in the Sanjai DunsanakKito’s food souvenir shop 7) the effect of retail marketing mix on consumer loyalty throughcustomer satisfaction as a mediating variable in the Sanjai Dunsanak Kito’s food souvenirshop. The object of the research is the food souvenir shop Sanjai Dunsanak Kito. Keywords: Experiential Marketing, Retail Marketing Mix, Customer Satisfaction and CustomerLoyalty.
 
Publisher Buletin Studi Ekonomi
 
Date 2019-04-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.unud.ac.id/index.php/bse/article/view/48705
10.24843/BSE.2018.v23.i02.p07
 
Source Buletin Studi Ekonomi; VOL.23.NO.2.AGUSTUS 2018; 241-250
Buletin Studi Ekonomi; VOL.23.NO.2.AGUSTUS 2018; 241-250
2580-5312
1410-4628
10.24843/BSE.2018.v23.i02
 
Language eng
 
Relation https://ojs.unud.ac.id/index.php/bse/article/view/48705/28987
 
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