Since 2014
Approaches for conceptualizing customer satisfaction and perceived service quality
Annals of Spiru Haret University. Economic Series
View Archive Info| Field | Value | |
| Title |
Approaches for conceptualizing customer satisfaction and perceived service quality
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| Creator |
MUNTHIU, Maria-Cristiana
RĂDULESCU, Violeta |
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| Subject |
customer satisfaction, perception, services quality, perceived performance, expectation.
M30, M31 |
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| Description |
Customer satisfaction and perceived service quality seem to be in a permanent struggle to get unspoiled attention from marketers; thus, service companies should be aware of various approaches for conceptualizing their similarities and differences. The relationship between these concepts seems to be unclear and, therefore, marketing specialists should constantly monitor the factors that influence customer satisfaction of services and the importance perceived service quality has among these factors.
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| Publisher |
Editura Fundatiei Romania de Maine
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| Contributor |
—
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| Date |
2012-03-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://anale.spiruharet.ro/index.php/economics/article/view/1219
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| Source |
Annals of Spiru Haret University. Economic Series; Vol 12, No 1 (2012); 111-117
2393-1795 |
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| Language |
eng
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| Relation |
http://anale.spiruharet.ro/index.php/economics/article/view/1219/pdf
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| Coverage |
—
— — |
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| Rights |
Copyright (c) 2012 author
http://creativecommons.org/licenses/by-nc-sa/4.0 |
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