Record Details

ETHICAL CONSUMERS IN GREECE: WHO ARE THEY?

Annals of Spiru Haret University. Economic Series

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Field Value
 
Title ETHICAL CONSUMERS IN GREECE: WHO ARE THEY?
 
Creator Delistavrou, Antonia
Katrandjiev, Hristo
Tilikidou, Irene
 
Subject —
Ethical Consumption, Segmentation, Ethical Consumers, Ethical Unconcern, Materialism/Post-materialism, Policy Control, Demographics.
M31 Marketing
 
Description Presents a segmentation on the basis of the overall ethical consumption concept for the first time in Greece. Four segments were identified: Ethical Consumers (18.09%), Boycotters (20.48%), Ecological Consumers (27.86%) and Conventional Consumers (33.57%). The Ethical Consumers’ segment consists of well educated citizens, who adopt all ethical behaviours more frequently. These consumers were found to be more confident they can control politics, less materialists, most attracted by post-materialist goals as well as less sceptical towards ethical products and less indifferent about ethical consumption issues. This segment may be considered as attractive enough to be targeted by business and non for profit organisations.
 
Publisher Editura Fundatiei Romania de Maine
 
Contributor NO
 
Date 2017-09-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://anale.spiruharet.ro/index.php/economics/article/view/1734
10.26458/1734
 
Source Annals of Spiru Haret University. Economic Series; Vol 17, No 3 (2017); 47-65
2393-1795
 
Language eng
 
Relation http://anale.spiruharet.ro/index.php/economics/article/view/1734/pdf
 
Coverage Greece
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Random sample of 420 members of households residing in Thessaloniki GR urban area
 
Rights Copyright (c) 2017 Antonia Delistavrou, Hristo Katrandjiev, Irene Tilikidou
http://creativecommons.org/licenses/by-nc-sa/4.0