Record Details

Brand management in media crisis

Annals of Spiru Haret University. Economic Series

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Field Value
 
Title Brand management in media crisis
 
Creator IONESCU, Adrian
 
Subject brand manager, marketing, advertising market, media, crisis
M31, M37
 
Description Due to the turbulent and chaotic economic climate over the entire advertising industry, the TV stations, and particularly those in Romania, face a critical challenge in terms of dealing with an unprecedented crisis within this market. Since the last quarter of 2008, the Romanian advertising market is going through a serious phase of contraction and reconfiguration.One of the causes is the strong connection with the other similar markets within the Central and Eastern Europe, as well as with those from the West, which face the same decline. Several important publications were closed during 2009 and the beginning of 2010, together with higher unemployment in the media sector and major changes of the biggest media groups strategies. This paper aims to portrait the perspective of the TV Brand Managers in the center of a challenging environment, both in the organizations and in the overall market.    
 
Publisher Editura Fundatiei Romania de Maine
 
Contributor —
 
Date 2010-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://anale.spiruharet.ro/index.php/economics/article/view/10212
 
Source Annals of Spiru Haret University. Economic Series; Vol 10, No 2 (2010); 99-106
2393-1795
 
Language eng
 
Relation http://anale.spiruharet.ro/index.php/economics/article/view/10212/pdf
 
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Rights Copyright (c) 2010 author
http://creativecommons.org/licenses/by-nc-sa/4.0