Since 2014
Remarks on the marketing of educational nowadays
Annals of Spiru Haret University. Economic Series
View Archive Info| Field | Value | |
| Title |
Remarks on the marketing of educational nowadays
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| Creator |
CHIRIMBU, Sebastian
BARBU-CHIRIMBU, Adina RAŞCU PISTOL, Silvia |
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| Subject |
educational environment, marketing concepts, educational marketing
I21 |
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| Description |
This article examines the marketing of educational products and services based on theoretical premises of marketing as defined in the specialized literature; were also identified the main characteristics of the marketing process of the teacher-manager: knowledge, identification and initial evaluation of the students’ expectations and needs of training and information. In our daily work, marketing becomes an essential element of the teacher’s strategic management, influencing our decisions in the field of course design, organization, coordination and evaluation (of the academic courses).
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| Publisher |
Editura Fundatiei Romania de Maine
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| Contributor |
—
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| Date |
2011-09-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://anale.spiruharet.ro/index.php/economics/article/view/1139
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| Source |
Annals of Spiru Haret University. Economic Series; Vol 11, No 3 (2011); 99-104
2393-1795 |
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| Language |
eng
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| Relation |
http://anale.spiruharet.ro/index.php/economics/article/view/1139/pdf
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| Coverage |
—
— — |
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| Rights |
Copyright (c) 2011 author
http://creativecommons.org/licenses/by-nc-sa/4.0 |
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