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Sustainable Development of Supply Chain in Footwear Industry – Take Nike as the Case

Asian Business Research

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Field Value
 
Title Sustainable Development of Supply Chain in Footwear Industry – Take Nike as the Case
 
Creator Jiang, Wenjie
 
Description Rapid growth in demand for designer shoes, rising per capita incomes in developed and developing economies, and the growing popularity of high-end customers and athletic shoes among men have led to a growing global demand for fashionable and comfortable footwear of all ages (FELTON, 2018). The market share of footwear industry has expanded rapidly which attracted more and more new entrants. However, the competition of shoe industry more incline to the competition of the supply chain, so, it is essential to maintain a certain competitiveness in terms of supply chain. Sustainable development is an emerging but important topic. Some processes of the supply chain of the sportswear industry have been accused of restricting its development, such as the use of polluting raw materials and sweatshops. Supply chain development should not only focus on the economic level, but also pay more attention to the environmental and social aspects of sustainable development. Therefore, this paper will take Nike, the most representative company in the footwear industry, as the analysis target to reflect the development of the supply chain of the footwear industry.This paper will start with the general analysis of the footwear industry, followed by considering the industry change; then, analyse Nike’s core product – Nike Flyknit. Further, before making the conclusion, this paper will explore the impact of external factors, i.e. Nike’s cooperation with the US government and footwear related associations, on its supply chain development.
 
Publisher July Press Pte. Ltd.
 
Contributor —
 
Date 2019-10-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.julypress.com/index.php/abr/article/view/690
10.20849/abr.v4i3.690
 
Source Asian Business Research; Vol 4, No 3 (2019); p86
2424-8983
2424-8479
 
Language eng
 
Relation http://journal.julypress.com/index.php/abr/article/view/690/509
 
Rights Copyright (c) 2019 Wenjie Jiang
http://creativecommons.org/licenses/by/4.0