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Research on the Development of Micro-Tourism Market in Changsha City Under the Background of the Internet Era

Asian Journal of Social Science Studies

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Title Research on the Development of Micro-Tourism Market in Changsha City Under the Background of the Internet Era
 
Creator Chen, Peng
Tang, Jia-Wei
 
Description With the advent of the 21st century, China has entered the era of the Internet, and the tourism industry has continued to develop. The demand for domestic tourism and national leisure consciousness has been continuously improved. As the transformation of tourism forms has gradually shifted to leisure, experience and diversification, micro-tourism springs up. In 2011, micro-tourism was officially put on the agenda as an emerging form of tourism. After that, it became popular and developed rapidly. Large numbers of micro-tourism products dominated by 1-2 days of hot spring tour, ancient town tour, island tour, country tour, and suburb tour were launched online instantly. This paper first expounds the background, formation, development and characteristics of micro-tourism and then interprets the current development of micro-tourism from online survey data, finding that the development of micro-tourism market is good, but the related facilities and systems are comparatively lagging behind. Finally, the paper analyzes the micro-tourism resources and development conditions of Changsha city, finding that the foundation and market platform for developing micro-tourism in Changsha is sound. Given the actual development, the paper then puts forward development strategy for micro-tourism of Changsha City under the background of the Internet era, which may provide reference for other cities with similar conditions to develop micro-tourism.
 
Publisher July Press Pte. Ltd.
 
Contributor
 
Date 2019-11-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.julypress.com/index.php/ajsss/article/view/665
10.20849/ajsss.v4i4.665
 
Source Asian Journal of Social Science Studies; Vol 4, No 4 (2019); p6
2424-9041
2424-8517
 
Language eng
 
Relation http://journal.julypress.com/index.php/ajsss/article/view/665/486
 
Rights Copyright (c) 2019 Peng Chen, Jia-Wei Tang
http://creativecommons.org/licenses/by/4.0