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Personal Brand and Its Impact on the Development and Promotion of Individuals in Leasing Companies
Academic Journal of Accounting and Economic Researches
View Archive Info| Field | Value | |
| Title |
Personal Brand and Its Impact on the Development and Promotion of Individuals in Leasing Companies
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| Creator |
Yazdanjoo, Hamid Reza
HajKarimi, Arash |
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| Description |
The purpose of this research was to have a personal brand and its impact on the development and promotion of individuals in leasing firms that have a personal brand variable including morality, cooperation, education, management, distinctiveness, personal knowledge, trust and ability to do work, each one can contribute to the development and development of a person. The statistical population of this study was all leasing companies in the stock exchange, which were approved by the central bank of 29 leasing firms, which had 115 employees, of which 115 were selected by the total census method as sample size. in this study, to collect data from field methods to collect data required by referring to employees of lease and library companies to collect information about theoretical basics, literature and literature, which has been used in books, theses, internal and external papers and databases. Data collection tool was made questionnaire and its validity was investigated by CVR - CVI indicators and its reliability was investigated with Cranach alpha which was equal to 0.78 which indicates its proper reliability. For data analysis, the Kolmogorov-Smirnov test was used to investigate the normality of the data and the Pearson correlation coefficient and multiple regression coefficients for investigating the assumptions that all analyses were conducted with the SPSS software and then it will be presented with respect to the results obtained regarding the hypotheses and research objectives.
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| Publisher |
Academic Journal of Accounting and Economic Researches ISSN 2333-0783
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| Contributor |
—
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| Date |
2019-10-17
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://worldofresearches.com/ojs-2.4.4-1/index.php/ajaer/article/view/882
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| Source |
Academic Journal of Accounting and Economic Researches ISSN 2333-0783; Vol 8, No 2 (2019): April 2019
2333-0783 2375-7493 |
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| Language |
eng
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| Relation |
http://worldofresearches.com/ojs-2.4.4-1/index.php/ajaer/article/view/882/691
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| Rights |
Copyright (c) 2019 Academic Journal of Accounting and Economic Researches ISSN 2333-0783
http://creativecommons.org/licenses/by-nc/4.0 |
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