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Imej Pelancongan Pusat Pentadbiran Negara Berdasarkan Perspektif Pelancong: Kes Putrajaya (Tourism Images of National Administrative Centre from the Tourists’ Perspective: A Case of Putrajaya)

Akademika

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Title Imej Pelancongan Pusat Pentadbiran Negara Berdasarkan Perspektif Pelancong: Kes Putrajaya (Tourism Images of National Administrative Centre from the Tourists’ Perspective: A Case of Putrajaya)
 
Creator AHMAD (Universiti Kebangsaan Malaysia, ha@ukm.my), HABIBAH
JUSOH (Universiti Kebangsaan Malaysia, hj@ukm.my), HAMZAH
CHOY (Universiti Kebangsaan Malaysia, erahchoy@yahoo.com), ER AH
BUANG (Universiti Kebangsaan Malaysia, amriah@ukm.my), AMRIAH
MAT JALI (Universiti Kebangsaan Malaysia, fuad@ukm.my), MOHD FUAD
NUR AMIRAH (Universiti Kebangsaan Malaysia), K. Z.
ATIQAH (Universiti Kebangsaan Malaysia), K. Z.
SRI WINARNI (Universiti Kebangsaan Malaysia), S.
 
Subject —
 
Description As an administrative national centre for the country, its potential to be a famous tourist destination is great. With a conducive urban environment and high quality of services as well as a symbolic meaning in the national and international agenda, certainly a national administration centre has its own image in tourism destination network. This article identifies the images of Putrajaya National Administrative Centre in the context of tourism destinations in the national and international arena. Based on a survey of 250 tourists, domestic and international, the perceived tourism image of Putrajaya is obtained. The findings show that although the overall image of Putrajaya perceived by the domestic and international tourists were rated high, the ranks of several aspect of tourism images are vary. The domestic tourists rated the image before and after visit, vibrant, sustainable and global image at highly preferred for the formation of Putrajaya tourism images. However, Value for money was rated low to the Putrajaya’s tourism image. Meanwhile, the international tourists rated Putrajaya images as high for images before and after visit, quality of services, global and sustainable destination. The findings suggest that promoting an iconic image of administrative city to both domestic and international tourists still need concerted efforts from various tourism providers. Keywords: National administrative city; tourist destination; perceived tourism images; vibrant; sustainable; value for moneyABSTRAKSebagai sebuah pusat pentadbiran negara, potensinya menjadi sebuah destinasi pelancongan yang terkenal sangatlah besar. Dengan persekitaran bandar yang kondusif dan perkhidmatan yang berkualiti tinggi serta makna simbolik dalam agenda nasional dan antarabangsa, membuatkan pusat pentadbiran negara tersebut mempunyai imej tersendiri dalam jaringan destinasi pelancongan. Artikel ini mengenal pasti imej Pusat Pentadbiran Persekutuan Putrajaya dalam konteks destinasi pelancongan di arena kebangsaan dan antarabangsa. Berdasarkan kaji selidik ke atas 250 pelancong tempatan dan antarabangsa, imej pelancongan Putrajaya dapat dikenalpasti. Dapatan kajian menunjukkan bahawa walaupun imej keseluruhan Putrajaya daripada kaca mata pelancong domestik dan antarabangsa adalah tinggi, namun rank beberapa aspek imej pelancongan adalah berbeza. Pelancong domestik menilai imej Putrajaya pada aras tinggi sebelum dan selepas lawatan, bertenaga, mampan dan global. Nilai untuk wang bagaimanapun adalah rendah. Sementara itu, pelancong antarabangsa pula menilai imej Putrajaya sebagai tinggi untuk imej sebelum dan selepas lawatan, kualiti perkhidmatan, destinasi global dan mampan. Dapatan kajian menunjukkan bahawa mempromosikan ikon bandar pentadbiran bagi membentuk imej pelancongan kepada kedua-dua pelancong domestik dan antarabangsa masih memerlukan usaha bersepadu daripada pelbagai pembekal pelancongan.Kata kunci: Pusat pentadbiran negara; destinasi pelancongan; persepsi imej pelancongan; bertenaga; lestari dan nilai untuk wang
 
Publisher UNIVERSITI KEBANGSAAN MALAYSIA
 
Contributor —
 
Date 2013-10-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier http://ejournal.ukm.my/akademika/article/view/4457
 
Source Akademika; Vol 82, No 3 (2012): AKADEMIKA 82
0126-8694
0126-5008
 
Language eng
 
Relation http://ejournal.ukm.my/akademika/article/view/4457/2427