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Anticipated Effort in Modern Growth of Traditional Market Development Strategy in Bali Indonesia

International Journal of Social Science and Economics Invention

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Title Anticipated Effort in Modern Growth of Traditional Market Development Strategy in Bali Indonesia
 
Creator Budi Martini, LuhKadek
Budhiasa, Sujana
Soares, Augusto da Conceicao
 
Description The main objective of this study is to determine two components such as (1) an external factors of opportunities and threats for the development of traditional markets in Bali; (2) The internal factors those are the strengths and weaknesses for the development of traditional market in Bali, and (3) is traditional market development strategy. We have conducted the research location in nine districts in Bali. The research sample of 118 respondens of head family status. To be expanded, this research is developed the market development strategy analysis and traditionally as strategic component is used as SWOT analysis (Strengths Weaknesses Opportunities Threats). This research have found that traditional market opportunities is an important aspects and needs to be revitalization of the traditional market, stability conductive security and social concern on traditional markets, while the elements that pose a threat is the lack of information technology adoption. The strength in the future is the quality of products, strategic market location, and the availability of parking areas, flexible pricing. Weaknesses fast transaction processing, promotion and cooperation with the tourism industry. Strategy development is a traditional market growth strategy
 
Publisher International Scientific Invention Journals
 
Date 2017-08-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.ijssei.in/index.php/ijssei/article/view/71
10.23958/ijssei/vol03-i08/01
 
Source International Journal of Social Science and Economics Invention; Vol 3 No 08 (2017)
2455-6289
 
Language eng
 
Relation http://www.ijssei.in/index.php/ijssei/article/view/71/52
 
Rights Copyright (c) 2017 International Journal of Social Science and Economics Invention
http://creativecommons.org/licenses/by-nc-sa/4.0