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Perceptual Carrying Capacity and Trade Fairs – Eye Tracking Experiment
European Journal of Business Science and Technology
View Archive Info| Field | Value | |
| Title |
Perceptual Carrying Capacity and Trade Fairs – Eye Tracking Experiment
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| Creator |
Vrána, Jan
Pšurný, Michal Dufek, Ondřej Mokrý, Stanislav |
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| Description |
This study was focused on application of perceptual carrying capacity concept in the environment of trade fairs. For this purpose the eye-tracking experiment where different images depicting different level of visitors were used. Also, the aim of the study was to identify what is at the centre of people’s attention when looking at photographs taken at trade fairs. The study was conducted with 30 respondents from generation Y. The results imply that the number of people is a very important factor in deciding whether to attend these events (in this case trade fairs) or not at all. Simultaneously the in-depth interviews showed that people tend to have more of a negative attitude towards both overcrowding and a low number of people perceived at an event. This study also suggests that the optimal number of people at trade fairs is not extreme, not too low or not too high.
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| Publisher |
Mendel University in Brno
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| Date |
2019-08-31
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://journal.ejobsat.cz/index.php/ejobsat/article/view/154
10.11118/ejobsat.v5i1.154 |
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| Source |
European Journal of Business Science and Technology; Vol 5 No 1 (2019); pp. 98–106
2694-7161 2336-6494 |
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| Language |
eng
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| Relation |
https://journal.ejobsat.cz/index.php/ejobsat/article/view/154/171
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| Rights |
Copyright (c) 2019 Jan Vrána, Michal Pšurný, Ondřej Dufek, Stanislav Mokrý
http://creativecommons.org/licenses/by-sa/4.0 |
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