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Attitudes Towards the Use of Social Media as a Tool for Marketing

Mediterranean Journal of Social Sciences

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Title Attitudes Towards the Use of Social Media as a Tool for Marketing
 
Creator Molina, Sergio Gómez
Piedrahita, Lemy Bran
Arias, Alejandro Valencia
Arciniegas, Claudia Milena Arias
Cortés, Alejandro Silva
Holguin, Rosa Velez
 
Description The accelerated progress of Information and Communication Technologies (ICTs) has made that marketing strategies are strengthened through the construction, personalization and socialization of information, which is one of the main dynamic social media. The aim of this article is to identify the trends and evolution of attitudes towards the use of social media as a marketing tool. For this, a bibliometric analysis was developed, divided into two stages: obtaining information (database and search equation), and obtaining bibliometric indicators (quantity, quality and structure) between 2008 and 2016. Among the results it is observed that increasing topics are centered on: Consumer Attitude, Health, Advertizing, Communication y Consumer Behavior.
 
Publisher Mediterranean Journal of Social Sciences
 
Contributor —
 
Date 2017-07-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier https://www.mcser.org/journal/index.php/mjss/article/view/10004
 
Source Mediterranean Journal of Social Sciences; Vol 8, No 4 (2017): July 2017; 175
 
Language eng
 
Relation https://www.mcser.org/journal/index.php/mjss/article/view/10004/9637
 
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