Since 2014
The Competition Strategies of Online Travel Enterprises in China
Canadian Social Science
View Archive Info| Field | Value | |
| Title |
The Competition Strategies of Online Travel Enterprises in China
|
|
| Creator |
SUN, Xiaochun
|
|
| Subject |
—
Online tourism enterprises; Competition status; Competition environment — |
|
| Description |
On the basis of introducing the background and the current development situation of online travel in China, the description about the competitive status of online travel enterprises in China is demonstrated. Then it analyzes the internal competitive environment and the external competitive environment of online tourism enterprises in our country in detail. The internal competition environment is analyzed in three aspects: The technology competition, product competition, and employee competition among enterprises, while the online tourism enterprises in our country applies Michael Porter’s Five Forces Model to analyze the threats of the existing competitors, potential or new incomers, the bargaining abilities of providers, the bargain abilities of purchasers and the substitute goods. And hence the paper puts forward the competition countermeasures that online travel enterprises in China shall adopt under current situation, so as to provide grounds for further promoting the cooperation and integration of online travel enterprises in China, as well as their healthy development.
|
|
| Publisher |
Canadian Research & Development Center of Sciences and Cultures
|
|
| Contributor |
Daqing Social Science Project “Daqing Cultural Industry Development” (DSGB2013028)
Northeast Petroleum University Fund “Cultural Consumption and Cultural Industry Interactive Development in the Northeast Part of China” |
|
| Date |
2015-05-20
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
|
| Format |
application/pdf
|
|
| Identifier |
http://www.cscanada.net/index.php/css/article/view/6960
10.3968/%x |
|
| Source |
Canadian Social Science; Vol 11, No 5 (2015): Canadian Social Science; 94-100
1923-6697 1712-8056 |
|
| Language |
eng
|
|
| Relation |
http://www.cscanada.net/index.php/css/article/view/6960/7316
|
|
| Coverage |
—
— — |
|