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KFC Development in Chinese Market–Based on the Social Responsibility and Ethics

International Business and Management

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Field Value
 
Title KFC Development in Chinese Market–Based on the Social Responsibility and Ethics
 
Creator LI, Shuailing
YU, Zhi
 
Subject
KFC; Chinese market; Social responsibility

 
Description This report investigates the current state of Kentucky Fried Chicken and its development from the past 27 years of operation in china. Beside, we examines the predicted future advancements of KFC. The discussion focuses on the advantages and limitations of KFC’s market evaluation. The performance of KFC sales in china is examined in relation to the five points ,that is KFC’s history, the external and internal analysis of KFC, the issues, strategic options and evaluation of best options. It is concluded that further consumer research and market testing will continue to improve KFC,s sale quality . It is also suggested that KFC should build up a strong future through his rich future, which is filled with lots of experiences. Key words: KFC; Chinese market; Social responsibility
 
Publisher Canadian Research & Development Center of Sciences and Cultures
 
Contributor
 
Date 2015-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

 
Format application/pdf
 
Identifier http://www.cscanada.net/index.php/ibm/article/view/7102
10.3968/%x
 
Source International Business and Management; Vol 10, No 3 (2015): International Business and Management; 142-146
1923-8428
1923-841X
 
Language eng
 
Relation http://www.cscanada.net/index.php/ibm/article/view/7102/pdf_166
 
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