Soft Power Study on Higher Education Talent Cultivation Mode of International Trade
International Business and Management
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Title |
Soft Power Study on Higher Education Talent Cultivation Mode of International Trade
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Creator |
LI, Hui
LIU, Yanrong JIA, Xiaowei |
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Subject |
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Soft power; Talent cultivation mode; Drawbacks; Measures — |
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Description |
Soft power of higher education is a complex and comprehensive index system. And thus the construction of soft power is a systematic project. In the course of soft power build-up, talent cultivation mode is the core underlying other educational programs. Capability outlined in talent cultivation mode can be classified as “hard” or “soft” and colleges and universities tend to focus on “hard” one rather than “soft” one. Through the case study of international trade (abr. int’l trade) undergraduate program, this paper intends to investigate the elements of soft power in terms of talent cultivation mode, pointing out the drawbacks of talent cultivation soft power in the light of awareness, mechanism, methods and facilities and discussing measures to improve soft power. Key words: Soft power; Talent cultivation mode; Drawbacks; Measures
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Publisher |
Canadian Research & Development Center of Sciences and Cultures
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Contributor |
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Date |
2014-08-31
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
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Format |
application/pdf
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Identifier |
http://www.cscanada.net/index.php/ibm/article/view/5293
10.3968/%x |
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Source |
International Business and Management; Vol 9, No 1 (2014): International Business and Management; 111-117
1923-8428 1923-841X |
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Language |
eng
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Relation |
http://www.cscanada.net/index.php/ibm/article/view/5293/pdf_80
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Coverage |
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