Record Details

Soft Power Study on Higher Education Talent Cultivation Mode of International Trade

International Business and Management

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Title Soft Power Study on Higher Education Talent Cultivation Mode of International Trade
 
Creator LI, Hui
LIU, Yanrong
JIA, Xiaowei
 
Subject
Soft power; Talent cultivation mode; Drawbacks; Measures

 
Description Soft power of higher education is a complex and comprehensive index system. And thus the construction of soft power is a systematic project. In the course of soft power build-up, talent cultivation mode is the core underlying other educational programs. Capability outlined in talent cultivation mode can be classified as “hard” or “soft” and colleges and universities tend to focus on “hard” one rather than “soft” one. Through the case study of international trade (abr. int’l trade) undergraduate program, this paper intends to investigate the elements of soft power in terms of talent cultivation mode, pointing out the drawbacks of talent cultivation soft power in the light of awareness, mechanism, methods and facilities and discussing measures to improve soft power. Key words: Soft power; Talent cultivation mode; Drawbacks; Measures
 
Publisher Canadian Research & Development Center of Sciences and Cultures
 
Contributor
 
Date 2014-08-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

 
Format application/pdf
 
Identifier http://www.cscanada.net/index.php/ibm/article/view/5293
10.3968/%x
 
Source International Business and Management; Vol 9, No 1 (2014): International Business and Management; 111-117
1923-8428
1923-841X
 
Language eng
 
Relation http://www.cscanada.net/index.php/ibm/article/view/5293/pdf_80
 
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