Since 2014
Statistical Analysis of the Second Type of Sales Diffusion Model
International Business and Management
View Archive Info| Field | Value | |
| Title |
Statistical Analysis of the Second Type of Sales Diffusion Model
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| Creator |
YU, Xiaoyang
XU, Xiaoling GU, Beiqing |
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| Subject |
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Impulse purchase behavior; Sales diffusion; Moment estimation; Monte-Carlo simulation — |
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| Description |
Based on the second type of sales diffusion curve proposed by the professor Zheng Zukang, the existence of the moment estimation is demonstrated through researching the digital characteristics of parameters in the model. Besides, the moment estimations of parameters are calculated. The precision of estimation is investigated by Monte-Carlo simulation, and some examples are used to validate this model.Key words: Impulse purchase behavior; Sales diffusion; Moment estimation; Monte-Carlo simulation
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| Publisher |
Canadian Research & Development Center of Sciences and Cultures
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| Contributor |
Supported by organizations as follows: “2011 annual Shanghai college students’ innovative activity programs” by Shanghai municipal education commission
Natural Science Foundation of China (11141002) Shanghai half analytical research key laboratories of |
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| Date |
2012-11-30
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article — |
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| Format |
application/pdf
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| Identifier |
http://www.cscanada.net/index.php/ibm/article/view/j.ibm.1923842820120502.ZR0220
10.3968/j.ibm.1923842820120502.ZR0220 |
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| Source |
International Business and Management; Vol 5, No 2 (2012): International Business and Management; 111-116
1923-8428 1923-841X |
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| Language |
eng
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| Relation |
http://www.cscanada.net/index.php/ibm/article/view/j.ibm.1923842820120502.ZR0220/pdf
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