Record Details

Statistical Analysis of the Second Type of Sales Diffusion Model

International Business and Management

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Title Statistical Analysis of the Second Type of Sales Diffusion Model
 
Creator YU, Xiaoyang
XU, Xiaoling
GU, Beiqing
 
Subject
Impulse purchase behavior; Sales diffusion; Moment estimation; Monte-Carlo simulation

 
Description Based on the second type of sales diffusion curve proposed by the professor Zheng Zukang, the existence of the moment estimation is demonstrated through researching the digital characteristics of parameters in the model. Besides, the moment estimations of parameters are calculated. The precision of estimation is investigated by Monte-Carlo simulation, and some examples are used to validate this model.Key words: Impulse purchase behavior; Sales diffusion; Moment estimation; Monte-Carlo simulation
 
Publisher Canadian Research & Development Center of Sciences and Cultures
 
Contributor Supported by organizations as follows: “2011 annual Shanghai college students’ innovative activity programs” by Shanghai municipal education commission
Natural Science Foundation of China (11141002)
Shanghai half analytical research key laboratories of
 
Date 2012-11-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article

 
Format application/pdf
 
Identifier http://www.cscanada.net/index.php/ibm/article/view/j.ibm.1923842820120502.ZR0220
10.3968/j.ibm.1923842820120502.ZR0220
 
Source International Business and Management; Vol 5, No 2 (2012): International Business and Management; 111-116
1923-8428
1923-841X
 
Language eng
 
Relation http://www.cscanada.net/index.php/ibm/article/view/j.ibm.1923842820120502.ZR0220/pdf
 
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