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Evaluation of the Influence of Fashion Involvement, Personality Characteristics, Tendency to Hedonic Consumption and Store Environment on Fashion-Oriented Impulse Buying

Mediterranean Journal of Social Sciences

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Title Evaluation of the Influence of Fashion Involvement, Personality Characteristics, Tendency to Hedonic Consumption and Store Environment on Fashion-Oriented Impulse Buying
 
Creator Vazifehdoost, Hossein
Rahnama, Afshin
Mousavian, Seyed Javad
 
Description The present research investigates the influence of involvement in fashion, personality characteristics, tendency to hedonic consumption and store environment on customers' fashion-based impulse buying. Statistical population of the present research included all fashion apparel purchasers in Ghazvin City, Iran. Questionnaire was used as data gathering instrument. Simple random sampling method was used to pick sample members with equal chance of being selected. In order to distribute questionnaires, three main arcades (Iranians arcade, Al-Ghadir arcade and Narvan arcade) were used as they were the main centers for buying fashion clothing in Ghazvin City. In each of the arcades, 100 people were selected randomly to distribute the questionnaires among them. 278 valid questionnaires were finally returned. Structural equations modeling method was used for testing research hypotheses. Investigation of research hypotheses revealed that involvement in fashion influences customers' impulsive purchase both directly and indirectly through inspiring positive feelings. Store environment and personality traits were found to have significant and direct influence on fashion-based impulse purchasing. Further, tendency to hedonic consumption had an indirect and positive influence on fashion-based impulse buying through inspiring positive feeling.
DOI: 10.5901/mjss.2014.v5n16p223
 
Publisher Mediterranean Journal of Social Sciences
 
Contributor —
 
Date 2014-07-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier https://www.mcser.org/journal/index.php/mjss/article/view/3299
 
Source Mediterranean Journal of Social Sciences; Vol 5, No 16 (2014): July 2014; 223
 
Language eng
 
Relation https://www.mcser.org/journal/index.php/mjss/article/view/3299/3253
 
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