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Consumers’ Intention towards Halal Food in Low-Cost Airlines in Kelantan, Malaysia

Journal of Contemporary Research in Social Sciences

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Field Value
 
Title Consumers’ Intention towards Halal Food in Low-Cost Airlines in Kelantan, Malaysia
 
Creator Latiff, Zul Ariff Abdul
Masril, Maizatul Vanisha
Vintisen, Rivitra
Zahidi Baki, Mardini
Muhamad, Nursalwani
 
Description Low cost airline is the airline that excluding many traditional passenger services and offers generally low fares in exchange. In-flight meal is one of the services that being offered in the low-cost airlines, but the passenger must pay for it. The acceptation of halal food in Malaysia is still low compared to neighbouring country. This study is aimed to identify the intention’s level of consumers and the relationship between religion and consumers intention towards Halal food in low-cost airlines. A self-administered survey was conducted using a structured questionnaire to collect data from the survey respondents. 75 respondents were involved in this study. Purposive sampling technique has been used, and the questionnaire form was designed and adapted based on the ‘TPB’ model. The data collected are entered and analysed using computerizes programmed of SPSS version 21.0. The analysis used is descriptive analysis and Chi-Square analysis. The result illustrates that consumers are mostly at the moderate level of intentions on halal food in low-cost airlines. The findings revealed that religion do have relationship with the intention toward halal food in low-cost airlines.
 
Publisher Learning Gate
 
Date 2019-02-14
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://learning-gate.com/index.php/2641-0249/article/view/16
 
Source Journal of Contemporary Research in Social Sciences; Vol 1 No 1 (2019); 82-86
2641-0249
 
Language eng
 
Relation http://learning-gate.com/index.php/2641-0249/article/view/16/17