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The Importance of Corporate and Social Involvement in the Implementation of Climate Friendly Projects

European Journal of Business Science and Technology

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Field Value
 
Title The Importance of Corporate and Social Involvement in the Implementation of Climate Friendly Projects
 
Creator Kovács, Attila Zsolt
Horváth, Bálint
Al-Zaidi, Waleed Ali Hussein
Lencsés, Enikő
 
Description Everyday people have been experiencing changes in weather and climate. The question is whether we are really on the top of a tendency or we just overstate the weather change because of our heuristic mentality? If the negative tendency of change is adopted we must involve climate friendly technologies in the strategic decision making process of enterprises. On the other hand, the important thing to keep in mind is that the main motor of the strategy is the profit. In case of the latest climate related strategies the problem is the hard quantification of the real profitability because it also depends on external effects. In spite of the classical investment analysis, the cost-benefit analysis is able to take into account negative and positive external effects. In case of strategic decision the new technologies or methods are also confronted with resistance. In the strategic decision making process we should calculate with these resistances as well. The aim of this study is to highlight those long-term calculation methods and business models which are able to consider the external effects of projects and examine the real profitability and break-even point in case of bad climate tendency scenarios. In this paper we present a new method which includes the cost-benefit analysis and the change equation.
 
Publisher Mendel University in Brno
 
Date 2016-12-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
application/zip
 
Identifier https://journal.ejobsat.cz/index.php/ejobsat/article/view/57
10.11118/ejobsat.v2i2.57
 
Source European Journal of Business Science and Technology; Vol 2 No 2 (2016); pp. 131–140
2694-7161
2336-6494
 
Language eng
 
Relation https://journal.ejobsat.cz/index.php/ejobsat/article/view/57/pdf_23
https://journal.ejobsat.cz/index.php/ejobsat/article/view/57/117
 
Rights Copyright (c) 2016 European Journal of Business Science and Technology