Record Details

ASSESMENT OF BENEFITS AND CHALLENGES OF INTERNET MARKETING IN HOTELS IN THE TAMALE METROPOLIS

UDS International Journal of Development

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Field Value
 
Title ASSESMENT OF BENEFITS AND CHALLENGES OF INTERNET MARKETING IN HOTELS IN THE TAMALE METROPOLIS
 
Creator Denteh, S. N.
Ahiekpor, P. A.
Nketia, A.
 
Description The purpose of the study was to determine internet usage in some selected hotels in the Tamale metropolis. To achieve this purpose, data was collected from guests visiting the facility and management of the hotels during the period of the study with the use of questionnaire. A sample size of 80 respondents was obtained comprising 60 guests. A further 20, comprising of management of the various facilities were also contacted. The analyzed data was represented using bar charts, pie charts and tables. The study revealed that most of the hotels had internet devices and employs the internet as part of their marketing strategies. Another finding of the study was that hotels prefer word of mouth marketing to traditional and internet marketing. The hotels that employ internet services as part of their marketing strategy enjoy some benefits such as large customer outreach, customer satisfaction and improved communication with some challenges such as high cost in purchasing internet equipment and limited penetration of internet usage among domestic customers. The study therefore suggest that the hospitality industry should encourage the use of internet marketing in their facilities for the improvement of business performance as well as recruiting staff with ICT background in order to deliver quality service.Keywords: Internet, Marketing Strategy, Internet Marketing, Internet Equipment, Customer Satisfaction.
 
Publisher UDS International Journal of Development
 
Contributor
 
Date 2019-04-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed
 
Format application/pdf
 
Identifier http://www.udsijd.org/index.php/udsijd/article/view/301
 
Source UDS International Journal of Development; Vol 5, No 2 (2018): UDS International Journal of Development; 133-144
2026-5336
 
Language eng
 
Relation http://www.udsijd.org/index.php/udsijd/article/view/301/140
 
Rights Copyright (c) 2019 UDS International Journal of Development