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Cost Leadership, Market Orientation and Business Performance:An Empirical Investigation

Journal of Quantitative Methods

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Title Cost Leadership, Market Orientation and Business Performance:An Empirical Investigation
 
Creator Dutse, Abdullahi Hassan Goron
Aliyu, Mukhtar Shehu
 
Description The study aimed at examining the relationship between cost leadership strategy, market orientation and business performance of manufacturing, Small and Medium Enterprise performance (SMEs). A quantitative survey method was employed, using a cross-sectional research design. The data were collected through self-administered questionnaires from a sample of 287 respondents. The study indicated that SMEs are essential to the economic growth of Nigeria; because they serve as an indispensable source of employment generation. SMEs contribute immensely towards the formation of industries, enhanced capital accumulation, served as an intermediary for goods, and assist in the uplifting the living standard through the provision of variety of products and services. The research model used in this survey was designed in line with the theoretical evidence which in turn lead to the correlation between the research variables. The study employed the Multiple regression method; the findings indicated that cost leadership strategy and market orientation has a significant positive relationship with the performance of SMEs. The discussion provided some limitations and offer suggestions for future research directions.
 
Publisher Department of Quantitative Methods, School of Business and Economics, University of Management and Technology, Lahore Pakistan
 
Date 2019-03-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.umt.edu.pk/index.php/jqm/article/view/27
10.29145/2018/jqm/020203
 
Source Journal of Quantitative Methods; Vol 2 No 2 (2018): August; 28-42
2522-2260
2522-2252
10.29145/JQM/22
 
Language eng
 
Relation https://ojs.umt.edu.pk/index.php/jqm/article/view/27/20
 
Rights Copyright (c) 2019 Abdullahi Hassan Goron Dutse, Mukhtar Shehu Aliyu
http://creativecommons.org/licenses/by/4.0