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The strategic analysis in the modern management of the company

Annals of Spiru Haret University. Economic Series

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Title The strategic analysis in the modern management of the company
 
Creator MOROŞAN, Iosefina
 
Subject strategic analysis, modern management, marketing, diagnosis, company, financial diagnosis
O12
 
Description The present study addresses the strategic analysis within the modern management of a company. At first we presented the principles of the strategic analysis and then we exposed its role and characteristics. In the end we compared it with other types of analyses.The present paper purpose is to present the role and the importance of the diagnosis analysis. At first, we exposed the principles of the diagnosis analysis. Secondly, we separated the financial diagnosis generally speaking and the diagnosis analysis of the companies in difficult situations. Then we presented the elements involved in determining a deeper diagnosis, as being: the products, the clients, the employed, the production process, the rivalry and the suppliers.   
 
Publisher Editura Fundatiei Romania de Maine
 
Contributor
 
Date 2010-09-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://anale.spiruharet.ro/index.php/economics/article/view/10318
 
Source Annals of Spiru Haret University. Economic Series; Vol 10, No 3 (2010); 189-195
2393-1795
 
Language eng
 
Relation http://anale.spiruharet.ro/index.php/economics/article/view/10318/pdf
 
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Rights Copyright (c) 2010 author
http://creativecommons.org/licenses/by-nc-sa/4.0