Record Details

PARTICIPANT MARKETING COMMUNICATIONS MANAGEMENT AND ITS IMPLEMENTATION ON THE MULTINATIONAL LODGING BUSINESSES LOCATED AT SKI SITES IN TURKEY

European Journal of Business and Economics

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Field Value
 
Title PARTICIPANT MARKETING COMMUNICATIONS MANAGEMENT AND ITS IMPLEMENTATION ON THE MULTINATIONAL LODGING BUSINESSES LOCATED AT SKI SITES IN TURKEY
 
Creator ERCİŞ, MEHMET SERDAR; Faculty of Communication, University of Ataturk
 
Subject Marketing Communication, Ski Center
L83
 
Description This project aims to identify the views of the personnel working at the multinational lodging businesses located at ski sites in Turkey about Participant Marketing Communications Management (PMCM) practices. In this framework, the role of education in total quality management was researched. The project covered eleven marketing managers and forty five marketing staff working at the ten five-star and fourteen four-star hotels at the four largest ski centers of Turkey-Uludağ, Palandöken, Erciyes ve Sarıkamış. The data was collected according to a standard questionnaire, and was analyzed using on the ᵡ² test. Based on the results of the analysis, a statistically meaningful and positive relationship between the workers’ levels of education and their stance towards participant marketing communications management was found.
 
Publisher CBU, o.p.s.
 
Contributor —
 
Date 2010-12-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Survey/Interview
 
Format application/pdf
 
Identifier https://ojs.journals.cz/index.php/EJBE/article/view/81
10.12955/ejbe.v1i0.81
 
Source European Journal of Business and Economics; Vol 1 (2010)
1804-9699
10.12955/ejbe.v1i0
 
Language eng
 
Relation https://ojs.journals.cz/index.php/EJBE/article/view/81/86
 
Rights Copyright (c) 2010 MEHMET SERDAR ERCİŞ
https://creativecommons.org/licenses/by/3.0/