Since 2014
Marketing For Sustainability: A Conceptual Framework
Adhyayan: A Journal of Management Sciences
View Archive Info| Field | Value | |
| Title |
Marketing For Sustainability: A Conceptual Framework
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| Creator |
Jain, Dr.Pankaj
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| Subject |
Sustainable Marketing, Social Marketing, Green Marketing, Critical Marketing.
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| Description |
This paper is an attempt to put forward a roadmap to attain sustainable marketing through social marketing, green marketing and critical marketing. Social Marketing is an approach to decide the marketing strategies and activities keeping society’s long term welfare in the mind. Social and ethical concerns are at the centre of social marketing. Green Marketing is an approach to develop and market environmentally safer products and services in and introducing sustainability efforts in various marketing and business processes. At last, Critical Marketing is an approach that calls for analyzing marketing principles, techniques and theory using a critical theory based approach. This approach helps in regulating and controlling marketing activities with a focus on sustainability as it challenges and questions the existing capitalist and marketing systems so as to achieve a more sustainable marketing system. |
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| Publisher |
School of Management Sciences
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| Date |
2018-12-25
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/14502
10.21567/adhyayan.v8i1.14502 |
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| Source |
Adhyayan: A Journal of Management Sciences; Vol 8, No 1 (2018)
2455-8656 2249-1066 |
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| Language |
eng
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| Relation |
https://www.myresearchjournals.com/index.php/ADHYAYAN/article/view/14502/13668
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| Rights |
Copyright (c) 2017 Adhyayan
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