Record Details

Role of social media in brand development in Saudi Arabia

European Journal of Business and Economics

View Archive Info
Field Value
Title Role of social media in brand development in Saudi Arabia
Creator Al Saud, Abeer Abdullah; Owner of Doe Sandwich, Saudi Arabia
Khan, Muhammad Rahatullah; Effat University, Jeddah, Saudi Arabia
Subject Social Media, Brand Development, Saudi Arabia
M31, M37, M39
Description Literature is ripe with the scholarly contributions on brand development from all aspects. The new marketing tools and techniques are introduced frequently. However, the impact social media has had on brand development is no match to traditional promotion in 4Ps. The information about Saudi Arabia is specially rare. This article based on a survey of 200 social media users on evaluates the role of social media in brand development in Saudi Arabia. The results from this Saudi example show that social media including Facebook and Twitter are among the most effective tool to develop a brand as compared to traditional promotional methods. It has also been found that these media are more successful in Saudi Arabia to develop the brand recall and image.
Publisher CBU, o.p.s.
Date 2013-01-03
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source European Journal of Business and Economics; Vol 8, No 1 (2013)
Language eng
Rights Copyright (c) 2013 Abeer Abdullah Al Saud, Muhammad Rahatullah Khan