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STRATEGI PT.NANDA BANGUN NUSA UNTUK MEMPERTAHANKAN POSISINYA SEBAGAI MARKET LEADER DALAM AGRIBISNIS PERTAMANAN PADA HOTEL BERBINTANG LIMA DI BALI

Jurnal Sosial-Ekonomi Pertanian dan Agribisnis

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Title STRATEGI PT.NANDA BANGUN NUSA UNTUK MEMPERTAHANKAN POSISINYA SEBAGAI MARKET LEADER DALAM AGRIBISNIS PERTAMANAN PADA HOTEL BERBINTANG LIMA DI BALI
 
Creator DARMAWAN, DWI PUTRA
WIDIA, IDA BAGUS
 
Subject Marketing Strategy, Market Leader, Landscaping Agribusiness, Differentiation Focus, and Competitive Advantages
 
Description PT. Nanda Bangun Nusa is a success company in landscaping agribusiness, its indicatedby increasing of selling and profit of the company continually in the year, and getting thebiggest market share until the company able to get position as Market Leader in landscapingagribusiness, especially in five stars hotel in Bali.This research has aim to analysis marketing strategy of PT.Nanda Bangun Nusa tosustaining market leader position in landscaping agribusiness of five stars hotel in Bali.This research use integrated analysis such as: a. Factor Internal External Matrix, b.Profile Competitive Matrix and Mapping, c. BCG Matrix, d. Internal External Matrix (IEMatrix), e. Space and Vector Line Matrices, f. Marketing Mix-SWOT Combination Matrix,and g. SWOT Matrix.The result of research shows that the company able to apply differentiation focusstrategy to ward off the treatment, impressing of competitor and the other factor external thatis difficult to overcome, to sustain the highest market share and market leader position inindustry landscaping of five stars hotel in Bali. This company is able to apply strong pricestrategy and product superiority, which is always guarded and supported by strongdistribution strategy. However, the weak promotion strategy needs to straighten to sustain thehighest market share and market leader position. To anticipate the condition of dynamicmarket, the company able to use sustainable competitive advantages, such as specialcharacteristic of design traditional Balinese and product qualities, competitive price anddistribution, experience of company in selling and good reputation in service to the customer,as well as high market share to sustain its position as market leader in landscapingagribusiness of five stars hotel in Bali.
 
Publisher Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id
 
Date 2012-11-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.unud.ac.id/index.php/soca/article/view/3995
 
Source SOCA: Jurnal Sosial Ekonomi Pertanian; Vol. 1, No. 2 Juli 2001
SOCA: Jurnal Sosial Ekonomi Pertanian; Vol. 1, No. 2 Juli 2001
2615-6628
1411-7177
 
Language eng
 
Relation https://ojs.unud.ac.id/index.php/soca/article/view/3995/2985