Since 2014
The Architecture Of Strategic Marketing At The Corporate And Functional Levels Of A Company
European Journal of Business and Economics
View Archive Info| Field | Value | |
| Title |
The Architecture Of Strategic Marketing At The Corporate And Functional Levels Of A Company
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| Creator |
Gurzhiy, Natalya; Donetsk National University of Economics and Trade after M. Tugan-Baranovsky
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| Subject |
Strategic marketing, architecture, infrastructure, platform, components, corporate level, functional level, strategic planning.
M31 |
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| Description |
The article gives a treatment of the specificity of strategic marketing, the architecture of strategic marketing as a construction and logical combination of the platform and components of strategic marketing infrastructure at the corporate and functional level, which are used for the development and support of the strategic marketing system of a company.
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| Publisher |
CBU, o.p.s.
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| Contributor |
—
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| Date |
2011-04-01
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article Survey |
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| Format |
application/pdf
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| Identifier |
https://ojs.journals.cz/index.php/EJBE/article/view/103
10.12955/ejbe.v2i0.103 |
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| Source |
European Journal of Business and Economics; Vol 2 (2011)
1804-9699 10.12955/ejbe.v2i0 |
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| Language |
eng
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| Relation |
https://ojs.journals.cz/index.php/EJBE/article/view/103/108
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| Rights |
Copyright (c) 2011 Natalya Gurzhiy
https://creativecommons.org/licenses/by/3.0/ |
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