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FEASIBILITY STUDY THE GANGSA UBUD PRIVATE VILLA & SPA DI DESA PAYOGAN, KECAMATAN UBUD, KABUPATEN GIANYAR

E-Jurnal Ekonomi dan Bisnis

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Title FEASIBILITY STUDY THE GANGSA UBUD PRIVATE VILLA & SPA DI DESA PAYOGAN, KECAMATAN UBUD, KABUPATEN GIANYAR
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Creator Suyanto Sindudarmo, The
Sedana, I B Panji
 
Description The tourism sector is one of the important sources of state revenue. The arrival’s number of foreign tourist to Bali is increasing both of quantity and quality, therefore the improvement of tourism facilities is needed. One of the example is  providing good  accommodation (rooms) in accordance with the needs and expectations of guests, but to provide accommodation services through the development of a lodging should give attention to aspects of the feasibility study. The results of this feasibility study will show the project / investment is feasible or not feasible. This research was conducted in Payogan village, Ubud district, Gianyar regency, Bali, which is the investment / construction project of The Gangsa Ubud Private Villa & Spa located. Data analysis methods used are more focused on the analysis of market and marketing aspects, and analysis of financial aspects. Research result indicates that business idea for gangsa Ubud Private Villa & Spa is feasible based on market and marketing aspects and financial aspects.
Keywords: feasibility, market potential, market analysis, marketing analysis, financial analysis
The tourism sector is one of the important sources of state revenue. The arrival’s number of foreign tourist to Bali is increasing both of quantity and quality, therefore the improvement of tourism facilities is needed. One of the example is  providing good  accommodation (rooms) in accordance with the needs and expectations of guests, but to provide accommodation services through the development of a lodging should give attention to aspects of the feasibility study. The results of this feasibility study will show the project / investment is feasible or not feasible. This research was conducted in Payogan village, Ubud district, Gianyar regency, Bali, which is the investment / construction project of The Gangsa Ubud Private Villa & Spa located. Data analysis methods used are more focused on the analysis of market and marketing aspects, and analysis of financial aspects. Research result indicates that business idea for gangsa Ubud Private Villa & Spa is feasible based on market and marketing aspects and financial aspects.
Keywords: feasibility, market potential, market analysis, marketing analysis, financial analysis
 
Publisher E-Jurnal Ekonomi dan Bisnis Universitas Udayana
 
Date 2018-09-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.unud.ac.id/index.php/EEB/article/view/38144
 
Source E-Jurnal Ekonomi dan Bisnis Universitas Udayana; VOLUME.07.NO.09.TAHUN 2018; 2191-2216
 
Language eng
 
Relation https://ojs.unud.ac.id/index.php/EEB/article/view/38144/25503
 
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