Since 2014
Strategic marketing – some conceptual and operational reviews from structured marketing works
Studies and Scientific Researchs. Economics Edition
View Archive Info| Field | Value | |
| Title |
Strategic marketing – some conceptual and operational reviews from structured marketing works
|
|
| Creator |
Nichifor, Bogdan
|
|
| Subject |
strategic marketing; marketing strategy; processes.
— |
|
| Description |
Strategic marketing has been for a long time widely recognized as an important aspect of activity of modern organizations. Knowing it characteristics and its role in organizational management is extremely important in developing a long-time efficient business. This article focuses on presenting some synthetic conclusions extracted from the structured strategic marketing works of well-known marketing authors.
|
|
| Publisher |
Vasile Alecsandri University of Bacau
|
|
| Contributor |
—
|
|
| Date |
2009-12-14
|
|
| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
|
| Format |
application/pdf
|
|
| Identifier |
http://sceco.ub.ro/index.php/SCECO/article/view/45
10.29358/sceco.v0i14.45 |
|
| Source |
STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 14 (2009)
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 14 (2009) 2344-1321 2066-561X |
|
| Language |
eng
|
|
| Relation |
http://sceco.ub.ro/index.php/SCECO/article/view/45/45
|
|