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PERAN KEUNGGULAN KOMPETITIF MEMEDIASI ORIENTASI PASAR DENGAN INTERNASIONALISASI UKM MEBEL DI KABUPATEN BADUNG

E-Jurnal Ekonomi dan Bisnis

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Title PERAN KEUNGGULAN KOMPETITIF MEMEDIASI ORIENTASI PASAR DENGAN INTERNASIONALISASI UKM MEBEL DI KABUPATEN BADUNG
 
Creator Permata Sari, Ni Nengah Maya
Yasa, Ni Nyoman Kerti
 
Subject market orientation, competitive advantage, internationalization
 
Description This study focuses on the role of competitive advantage in mediating the effect of market orientation towards the internationalization of SMEs in the furniture industry sector, in order to conduct a comprehensive review of previous studies and through surveys to the owners or managers of SMEs furniture in Badung. This study uses a quantitative approach in the form of associative. The number of respondents in this study were 130 respondents. The Data collection methods used were interview and questionnaires. The analysis technique used to test the hypothesis of the research is Path Analysis and Sobel test. Results from this study indicate that the market orientation of positive and significant impact on competitive advantage, a competitive advantage significant positive effect on internationalization, a market orientation and significant positive effect on internationalization and a significant competitive advantage is able to mediate the effect of market orientation towards internationalization.
 
Publisher E-Jurnal Ekonomi dan Bisnis Universitas Udayana
 
Date 2016-07-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.unud.ac.id/index.php/EEB/article/view/15138
 
Source E-Jurnal Ekonomi dan Bisnis Universitas Udayana; VOLUME 05.NO.06. TAHUN 2016
 
Language eng
 
Relation https://ojs.unud.ac.id/index.php/EEB/article/view/15138/14767