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PERAN KEPERCAYAAN MEMEDIASI PENGETAHUAN DENGAN PARTISIPASI PENGGUNA TOKO ONLINE DI KOTA DENPASAR

E-Jurnal Ekonomi dan Bisnis

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Title PERAN KEPERCAYAAN MEMEDIASI PENGETAHUAN DENGAN PARTISIPASI PENGGUNA TOKO ONLINE DI KOTA DENPASAR
 
Creator Yunita Sari, Made Dhena
Sukaatmadja, I Putu Gde
Yasa, Ni Nyoman Kerti
 
Subject online transaction, trust, knowledge, participation
 
Description Increasingly rapid development of the internet has made major contributions to its user especially in online transaction. Although online transaction has a high risk, yet its also increase. The enhancement of user online transaction related to trust and knowledge user. This research was aimed to identify the role of trust in mediating knowledge toward online shop user participation in Denpasar city. The populations in this research were all internet user’s ever online transaction in Denpasar. The method of sample determination is purposive sampling, the total numbers of sample were 185 people. The research hypothesis test used Structural Equation Modeling (SEM) and Sobel Test. The results were knowledge has directly positif effect and significant to trust of online transaction  user; knowledge has directly positif effect and significant to participation; trust has directly positif effect and significant to participation ; trust has significant partial mediating knowledge effect to user online shop participation. In this research help business owner for increasing trust of online shop customers  for example focus on safety and satisfaction of transaction and educate customers for online shop participation.
 
Publisher Fakultas Ekonomi dan Bisnis Universitas Udayana
 
Date 2016-06-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.unud.ac.id/index.php/EEB/article/view/16131
 
Source E-Jurnal Ekonomi dan Bisnis Universitas Udayana; VOLUME.05.NO.05.TAHUN 2016
E-Jurnal Ekonomi dan Bisnis Universitas Udayana; VOLUME.05.NO.05.TAHUN 2016
2337-3067
 
Language eng
 
Relation https://ojs.unud.ac.id/index.php/EEB/article/view/16131/13896