Since 2014
AN EXPLORATORY RESEARCH ON RELATIONSHIPS WITH STAKEHOLDERS IN INNOVATION
Studies and Scientific Researchs. Economics Edition
View Archive Info| Field | Value | |
| Title |
AN EXPLORATORY RESEARCH ON RELATIONSHIPS WITH STAKEHOLDERS IN INNOVATION
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| Creator |
Boier, Rodica; “Gheorghe Asachi” Technical University of Iasi
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| Subject |
innovation; new product development; relationship marketing; value co-creation; stakeholders
M31 |
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| Description |
High levels of product innovation activity are occurring through key companies leading and developing stakeholders networks. Thus, an innovating company will be always interested to know the degree to which component suppliers are willing to form partnerships by participating in its new products development process. Recognized as an effective opportunity for innovation, value co-creation allows the company to use relationships with customers and other stakeholders during the generating process, to create a space for mutual learning, co-creation and co-design, in which the stakeolders become an integrated part of the innovation and design process not only as a simple informants. The objective of the study was to describe the way that companies follow in their efforts to innovate involving the stakeholders. Relationships initiated, developed and maintained in this respect were studied on three Romanian companies that activate in the design and development of Enterprise Resource Planning (ERP) software solutions. They also deliver consultancy, implementation and post-implementation services for the products they sell. As source of information were used discutions conducted with directors of marketing from the three companies and also with several stakeholders involved in the innovation processes. Several similarities was found and described, for relationships specific to each category of stakeholder.
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| Publisher |
Vasile Alecsandri University of Bacau
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| Date |
2013-12-15
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion — |
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| Format |
application/pdf
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| Identifier |
http://www.sceco.ub.ro/index.php/SCECO/article/view/232
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| Source |
STUDIES AND SCIENTIFIC RESEARCHES. ECONOMICS EDITION; No 18 (2013)
STUDII SI CERCETARI STIINTIFICE. SERIA STIINTE ECONOMICE; No 18 (2013) 2344-1321 2066-561X |
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| Language |
eng
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| Relation |
http://www.sceco.ub.ro/index.php/SCECO/article/view/232/211
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| Rights |
Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
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