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EXPLORING FACTORS INFLUENCING ELECTRIC VEHICLE USAGE INTENTION: AN EMPIRICAL STUDY IN MALAYSIA

International Journal of Business and Society

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Title EXPLORING FACTORS INFLUENCING ELECTRIC VEHICLE USAGE INTENTION: AN EMPIRICAL STUDY IN MALAYSIA
 
Creator Sang, Yew-Ngin
Bekhet, Hussain Ali
 
Description The rationale of this study is to investigate the factors influencing electric vehicle usage intention in Malaysia. Empirical study using survey questionnaires are distributed to a judgment sampling of 500 drivers in Selangor and Federal Territories (Kuala Lumpur and Putrajaya). A research model based on the Theory of Planned Behavior was proposed as the underlying framework to realize the objective of the study. Linear regression-stepwise technique was used to test the research hypotheses. The results finding indicated that the electric vehicle usage intention in Malaysia is very much influenced by Environmental Concern, Consumer Knowledge, Psychological Benefits and Demographics. Hence, this paper provides valuable information for automotive players planning to market electric vehicles in Malaysia. It offers insights for formulation of marketing strategies that will address the real wants and needs of their future clients based on the identified factors in this study. Meanwhile, policy makers should formulate appropriate intervention and policies to encourage the growth of electric vehicles usage in Malaysia as a strategy to increase energy efficiency, reduce carbon emissions and minimize the reliance on fossil fuel in the automotive sector. Future study is suggested to be done to explore more factors that might influence public acceptance and to improve characterization of respondents by including more cities in Malaysia.Keywords: Public Acceptance; Usage Intention; Electric Vehicles; Malaysia.
 
Publisher Faculty of Economics and Business, UNIMAS
 
Date 2017-11-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://publisher.unimas.my/ojs/index.php/IJBS/article/view/554
 
Source International Journal of Business and Society; Vol 16 No 1 (2015): International Journal of Business and Society
1511-6670
 
Language eng
 
Relation http://publisher.unimas.my/ojs/index.php/IJBS/article/view/554/496
 
Rights Copyright (c) 2017 International Journal of Business and Society