Since 2014
DETERMINANTS OF ENTREPRENEURIAL BUSINESS RELATIONSHIP SUCCESS
International Journal of Business and Society
View Archive Info| Field | Value | |
| Title |
DETERMINANTS OF ENTREPRENEURIAL BUSINESS RELATIONSHIP SUCCESS
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| Creator |
Rahatullah, Muhammad Khan
Raeside, Robert |
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| Description |
The business development literature illustrates the importance of relationships on achievingtargets and ensuring the sustainability of enterprises. In this paper the sphere of franchisingwhich is essentially an entrepreneurial business is used to link measures of business relationshipsin the domains of trust, credibility, commitment, integrity, confidence and trust to the successof the business. It is found that irrespective of size and age of the franchise and business sectorof operation that these relationships are important determinants of success. Although they donot act directly to enhance the prospect of success it is via their interactions that success arises.Keywords: Entrepreneurial Business; Business-to-Business Relationships; Franchising; Trustand Commitment.
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| Publisher |
Faculty of Economics and Business, UNIMAS
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| Date |
2017-11-28
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
http://publisher.unimas.my/ojs/index.php/IJBS/article/view/550
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| Source |
International Journal of Business and Society; Vol 16 No 1 (2015): International Journal of Business and Society
1511-6670 |
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| Language |
eng
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| Relation |
http://publisher.unimas.my/ojs/index.php/IJBS/article/view/550/493
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| Rights |
Copyright (c) 2017 International Journal of Business and Society
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